I got a big dose of Little Rock Love tonight. I was ensconced, enveloped and mesmerized by Christmas in SoMa.
Little Rock’s southside Main Street neighborhood –branded as SoMa – is the section of Main Street south of interstate 630 to Roosevelt Road. The SoMa neighborhood boasts an urban blend of ages, races, and socioeconomic levels which seems to mimic the mix of vintage homes and storefronts that are experiencing a second wind of occupancy and restoration.
There are a few businesses that have been entrenched in SoMa, long before the rebranding and resurgence. Community Bakery is the grande dame of SoMa, as were Juanita’s and The Band Box. Those last two are no longer in this neighborhood but were steadfast SoMa businesses for decades.
The pulse of SoMa is quickening and it’s getting stronger. Over this past year the 14th and 15th street blocks of Main have welcomed a branch of our city’s venerable Boulevard Bread enterprise, The Root Café, The Green Corner Store and others. A new USA Drug Store stands where the Band Box served fabulous burgers for decades. The Bernice Garden, an oasis of outdoor art and city park all rolled into one, now boasts a sophisticated-yet-rustic roof over its concrete pad, which gives the garden a structural presence and visual weight, not to mention offering visitors actual shelter from sun and rain. But back to tonight.
Tonight was the Bernice Garden Holiday Tree Lighting and Craft Market. Local crafters, artists, restaurant owners, bakers, farmers and food truckers set up their allotted retail spaces and gathered with, as best I could tell, about 300 friends and neighbors. They were there to light the garden’s Christmas tree, socialize and support one another.
I visited with a goat’s milk soap maker, recycled glass jewelry crafter, a home-made pie baker, and a tree trimming service owner who reclaims and recycles wood into gorgeous boxes, bowls and ornaments. Members of a SoMa church were offering free hot cocoa to a line of neighbors, chilled by the evening’s December air. Bakery staff were handing out sugar cookies in holiday shapes, a choir was singing carols and a steady din of communication and commerce rose up from the crowd. Parents were taking photos of their children with Santa, and retirees were shepherding their poodles and Heinz 57 pups through the festivities.
It was a Christmas bazaar the likes of which I’ve never experienced. The feeling of community pride and the support of independent artists and businesses was palpable.
I walked down the block where I found The Green Corner Store brimming with shoppers. The owner sells only items that are from environmentally conscious sources, the more natural or “green” the better. Even the hand-scissored snowflakes decorating the shop windows reflect the non-commercial bent. I browsed the store, sampled ice cream and natural sodas, fingered hand-crafted cards, wooden toys and “Arkansas Native” t-shirts.
I turned and looked back through the windows as I left the store, walking out into the frigid night. To me, the warm glow emanating from that space seemed to be a beacon of hope for SoMa’s future – and for the hope that Christmas brings. It was a Norman Rockwell Christmas print come to life.
Read more about it:
SoMa – http://www.southsidemain.org
The Bernice Garden http://www.thebernicegarden.org
The Green Corner Store http://www.thegreencornerstore.com
The Root Café – http://therootcafe.com
Community Bakery http://communitybakery.com
Boulevard Bread http://www.boulevardbread.com
So well put, my darling. Thanks for capturing and communicating the spirit of the place and the moment.
Wow what a nice article – I can’t be called a new-comer any longer(1998), but those of us who have believed and worked for years for all of this to happen – are so proud!
It was a wonderful evening! Great article! This is what we all hoped would happen 30-35 years ago when a bunch of us moved downtown. We all worked so hard restoring homes and creating neighbourhoods. Everyone helped everyone! I would have loved to have all this happening
behind my then home, the Terry Jung House, on 1422 Scott.
There is no stopping now.
Great article, great event! Love what’s happening in SoMa.
How long I have waited to see this part of Main Street come alive again. Thanks to all the hard working & wonderful people who have made this happen.
Great article!! The garden and all of the businesses new and old make the area a warm and inviting place ………. even in winter!
Pingback: Three Sisters and SoMa | Little Rock Love